The bridge between foreign producers and Vietnamese importers.
We sit on both sides of the table. Producers get an operator who knows what Vietnamese importers actually buy; importers get brands that arrive documented, priced and ready to sell.
Fifteen years of practical experience in this market
The Flagship was built from hands-on work inside Vietnam's alcohol trade — licence dossiers, product declarations, label approvals, customs queries and shelf negotiations. Fifteen years of that teaches you things no market report contains.
Producers kept asking the same questions: what does my category sell for here, which importer actually covers the channel I need, and what will this cost me landed. Their existing advisers could quote the decree but had never watched one applied at the border.
So we built the answers into a practice. Today international wineries and distilleries use us to enter Vietnam, and Vietnamese importers use us to find brands worth listing. We work the middle — never competing with either side.
To make Vietnam a market international producers can enter on facts instead of hope.
Three commitments we hold to
They are not aspirations. They are the terms we work under, and clients hold us to them.
Cost Effective
Fixed scopes and stated fees. You know what a stage costs before it starts, and we say when a spend is not worth making.
Honest Services
If Vietnam is wrong for your category or your price point, we tell you in the first conversation rather than the fourth invoice.
Full Responsibility
We own the outcome, not the advice. Filings, labels and border problems stay ours until they are resolved.
From first call to first shipment
Four stages. You know at every point what we are doing, what it costs, and what we need from you.
Market fit
Your category, price point and volume against what Vietnam currently buys. Sometimes this stage ends in a no.
Route and cost
Licence structure, duty and tax modelling, and the shelf price your FOB implies. Decisions get made on numbers here.
Compliance
Product declaration, labelling and the import dossier prepared against what customs accepts in practice.
Distribution
A shortlist of importers matched to your channel, samples in front of them, and support through the negotiation.
Local enough to be useful, international enough to be understood
A bilingual team that negotiates in Vietnamese and reports in English, with the relationships that make both sides pick up the phone.
Producers, importers, distributors
Clients from more than twenty countries, and a partner network built inside Vietnam over fifteen years.
Foreign producers
Wineries and distilleries entering Vietnam, or fixing an entry that stalled with someone else.
Vietnamese importers
Importers and distributors looking for brands that arrive documented, priced and ready to list.
Retail and on-trade
Hotel, restaurant and retail groups building a list that sells at their price point.
TFS transformed our wine distribution business in Vietnam. Their tailored solutions helped us establish an effective distribution system and streamline our operations. Their deep understanding of the local market and regulations was invaluable in building our sustainable business model.
Tell us what you are trying to sell in Vietnam
Send us your category, your target price point and where you are today. We will tell you honestly whether Vietnam is worth your time — and if it is, what the route looks like.
Or create a free account and read the market yourself first — the Regulations Library, Market Update, Landed-Cost Calculator and Tariff Tracker are included.