Free Market Tool
Vietnam Landed Cost Calculator
Estimate the true cost of importing wine and spirits into Vietnam — and the wholesale, HORECA and retail prices your product can support.
The landed cost of a bottle in Vietnam is far more than its FOB price. On top of freight, every imported wine or spirit pays import duty — at a rate that depends entirely on its origin. Producers from the EU benefit from EVFTA preferential rates (wine at roughly 12.5% instead of 50%), ASEAN goods enter at 0%, Australia and New Zealand use AANZFTA rates, and Chile has its own agreement. A producer from a non-FTA country such as the USA or Argentina pays the full standard tariff.
Vietnam then applies a special consumption tax (excise) of 35% on wine and 65% on spirits — calculated on the duty-paid value, so the taxes compound. Add document handling, customs clearance, service charges, Vietnamese tax stamps and local delivery, and the landed cost of a bottle typically ends up at 1.8–2.5× its FOB value before VAT (10%, added at the point of sale).
This calculator applies the current duty and excise rates for your product category and country of origin, converts at live exchange rates, and works backwards from landed cost to a full value chain: recommended wholesale, HORECA and retail pricing for the Vietnamese market.
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Frequently Asked Questions
- What is landed cost?
- Landed cost is the total cost of getting your product into the Vietnamese market: the FOB product value plus freight, import duty, special consumption tax (excise), handling and customs fees, tax stamps and local delivery. It is the number your Vietnam pricing strategy has to be built on.
- How much is import duty on wine and spirits in Vietnam?
- It depends on origin. Non-FTA wine pays around 50% import duty, while wine from the EU pays roughly 12.5% under EVFTA and ASEAN wine enters at 0%. Spirits range from about 12% (EVFTA) to 35%+ (Non-FTA). The calculator applies the correct FTA rate automatically based on the country of origin you select.
- What is Vietnam’s special consumption tax on alcohol?
- Vietnam levies a special consumption tax (SCT/excise) of 35% on wine under 20% ABV and 65% on spirits, applied on top of the duty-paid value. SCT rates are legislated to rise in the coming years, which makes early market entry more attractive.
- Is VAT included in the result?
- No. VAT (10%) is excluded from the landed cost breakdown because it is added to the end-user bill and recoverable in the distribution chain. The results are estimates for planning; contact us for a verified quote.